Design Leader
Design Leader
Design Leader
Product Strategist
Product Strategist
Product Strategist
UX Designer
UX Designer
UX Designer
In brief
In brief
With over 12 years of experience in design and 5 years of leadership, my journey blends UX design, product strategy, and business acumen. This foundation informs my leadership and strategic product development, ensuring decisions are both user-centric and business-aligned.
In leading teams, I draw on my hands-on UX background to mentor and drive innovation, fostering a culture rich in empathy, collaboration, and psychological safety. My understanding extends across the essential elements and dynamics that create high-performing teams, encompassing UX, technology, and product domains.
With over 12 years of experience in design and 5 years of leadership, my journey blends UX design, product strategy, and business acumen. This foundation informs my leadership and strategic product development, ensuring decisions are both user-centric and business-aligned.
In leading teams, I draw on my hands-on UX background to mentor and drive innovation, fostering a culture rich in empathy, collaboration, and psychological safety. My understanding extends across the essential elements and dynamics that create high-performing teams, encompassing UX, technology, and product domains.
10 quick ones
10 quick ones
Experienced Leader
Proficient in guiding design teams, from novices to experts.
Team Player
Collaborates seamlessly with cross-functional teams and senior leadership.
User-Centered
Prioritizes users, applying empathy and research to inform design decisions.
Strategic Thinker
Balances attention to detail with a broad strategic perspective.
Business-Smart
Melds design expertise with business acumen for strategic decisions.
Innovation Driver
Fosters a culture of creativity and drives innovative thinking within the team.
Storyteller
Excels in captivating storytelling and compelling presentations.
Change-Ready
Demonstrating dynamic resilience and skillful adaptation in the face of change.
Tech-Savvy
Stays updated on design and tech trends, integrating them effectively.
Problem Solver
Expert at devising creative solutions to complex design challenges.
Experienced Leader
Proficient in guiding design teams, from novices to experts.
Team
Player
Collaborates seamlessly with cross-functional teams and senior leadership.
User-
Centered
Prioritizes users, applying empathy and research to inform design decisions.
Strategic Thinker
Balances attention to detail with a broad strategic perspective.
Business-Smart
Melds design expertise with business acumen for strategic decisions.
Innovation Driver
Fosters a culture of creativity and drives innovative thinking within the team.
Story-
teller
Excels in captivating storytelling and compelling presentations.
Change-
Ready
Demonstrating dynamic resilience and skillful adaptation in the face of change.
Tech-
Savvy
Stays updated on design and tech trends, integrating them effectively.
Problem
Solver
Expert at devising creative solutions to complex design challenges.
Thanks to Eko Purnomo for the icons 🙏
Thanks to Eko Purnomo for the icons 🙏
Design Leader
I lead UX and design teams, shaping user experience and design vision. Committed to process improvement, I foster a culture of innovation and mentorship, actively advocating for design-driven practices company-wide.
Design Leader
I lead UX and design teams, shaping user experience and design vision. Committed to process improvement, I foster a culture of innovation and mentorship, actively advocating for design-driven practices company-wide.
Product Strategist
In my approach to product strategy, I connect emerging technology with everyday needs. I advocate for hypothesis-driven design and emphasize delivering value over features, staying at the forefront of innovation and digital trends, actively seeking untapped business opportunities.
Product Strategist
In my approach to product strategy, I connect emerging technology with everyday needs. I advocate for hypothesis-driven design and emphasize delivering value over features, staying at the forefront of innovation and digital trends, actively seeking untapped business opportunities.
UX Designer
I operate at the crossroads of business, tech, and design, prioritizing comprehensive discovery to understand user needs. Proficient in revealing insights and crafting strong design concepts, I excel in creating tangible prototypes. My extensive UX work spans various projects across complex industries.
UX Designer
I operate at the crossroads of business, tech, and design, prioritizing comprehensive discovery to understand user needs. Proficient in revealing insights and crafting strong design concepts, I excel in creating tangible prototypes. My extensive UX work spans various projects across complex industries.
How am I to work with?
What do I do when not working?
No Assholes
It's all about having a blast, getting inspired, embracing challenges, and gaining fresh insights. The golden rule here? "No assholes allowed." I pride myself in fostering a positive atmosphere, acknowledging that work is a big part of life, so let's make it enjoyable for everyone.
High Quality
I'm all about ensuring high quality in every endeavor. There's no point in investing time and effort if the outcome isn't exceptional. I thrive in the dynamic process of problem-solving, with the ultimate goal of amazing end-users. My relentless drive is to deliver top-notch quality.
Positivity and Passion
Being a social extrovert - I thrive on human connections. I'm often referred to as "the guardian of positivism," and I seek out like-minded, passionate individuals to brainstorm and drive meaningful improvements.
Getting Shit Done
I favor "not asking for permission but asking for forgiveness" to get things done efficiently with a cheerful attitude and consideration for colleagues. Believing in thorough, no-shortcuts work, I dedicate the necessary time and effort to do it right.
Change-Maker
I challenge the status quo, believing in the "right sequence of words" to unlock solutions. Tenacious, not stubborn, I express opinions without arrogance. As Nelson Mandela said, "It only seems impossible until it's done." Completing three Ironman events reinforces my commitment to never give up.
Blessed with an extraordinary 4-year-old daughter, the center of my world.
I participate in competitive bike races and proudly hold the title of a 3-time Ironman finisher.
Avid follower of tech, design and leadership topics - with a whole lot of love for Apple
Give me a sunny spot, and that's where I want to travel - preferably also with my bike
What do I do when not working?
