How do you pioneer a union's digital transformation, reshaping its future with UX and strategic innovation?
Industry
Union
Role
Lead UX Designer
Outcome
Digital Transformation
How do you pioneer a union's digital transformation, reshaping its future with UX and strategic innovation?
Industry
Union
Role
Lead UX Designer
Outcome
Digital Transformation
How do you pioneer a union's digital transformation, reshaping its future with UX and strategic innovation?
Industry
Union
Role
Lead UX Designer
Outcome
Digital Transformation
Summary
The Finansforbundet case involved a comprehensive digital transformation of the labor union for Denmark's financial institutions. As Lead UX Designer for agency 1508, tasks included user research, workshop facilitation, concept development, and business strategy. The project focused on creating a range of new digital offerings and transforming the organizational mindset. A long-term partnership with Finansforbundet was established to develop human-centered products and services, driven by insights from extensive member interviews.
Summary
The Finansforbundet case involved a comprehensive digital transformation of the labor union for Denmark's financial institutions. As Lead UX Designer for agency 1508, tasks included user research, workshop facilitation, concept development, and business strategy. The project focused on creating a range of new digital offerings and transforming the organizational mindset. A long-term partnership with Finansforbundet was established to develop human-centered products and services, driven by insights from extensive member interviews.
Summary
The Finansforbundet case involved a comprehensive digital transformation of the labor union for Denmark's financial institutions. As Lead UX Designer for agency 1508, tasks included user research, workshop facilitation, concept development, and business strategy. The project focused on creating a range of new digital offerings and transforming the organizational mindset. A long-term partnership with Finansforbundet was established to develop human-centered products and services, driven by insights from extensive member interviews.
Deep dive
Deep dive
Deep dive into one project:
"Viden Til Tiden"
Deep dive into one project:
"Viden Til Tiden"
Turning 2 reports about the financial labor market into a tangible digital concept.
Turning 2 reports about the financial labor market into a tangible digital concept.
Lead UX Designer
I was driving the innovation efforts and planning the business strategy together with the project managers as well as being very hands developing products and services while overseeing the quality of work from the rest of the team. I’ve been working full time with Finansforbundet for 2 years.
Tasks
User research and interviews
Designing and facilitating workshops, sprints and longer processes
Concept development
Prototyping, wireframes and UI design
User tests and validations
Presentations
Development of new frameworks
Team leadership
Business development
Team
2x Project managers
2x Designers
4x UX’ers
2x Frontend developers
2x Backend developers
Lead UX Designer
I was driving the innovation efforts and planning the business strategy together with the project managers as well as being very hands developing products and services while overseeing the quality of work from the rest of the team. I’ve been working full time with Finansforbundet for 2 years.
Tasks
User research and interviews
Designing and facilitating workshops, sprints and longer processes
Concept development
Prototyping, wireframes and UI design
User tests and validations
Presentations
Development of new frameworks
Team leadership
Business development
Team
2x Project managers
2x Designers
4x UX’ers
2x Frontend developers
2x Backend developers
Challenge
Challenge
Finansforbundet wanted to be the leading union in Denmark and offer clear value to its members
Finansforbundet wanted to be the leading union in Denmark and offer clear value to its members
Finansforbundet is the labor union for financial institutions in Denmark with 50.000 members. With a substantial investment earmarked for innovation over a 3 year period the ambition was pretty clear.
Finansforbundet is the labor union for financial institutions in Denmark with 50.000 members. With a substantial investment earmarked for innovation over a 3 year period the ambition was pretty clear.
Purpose
Purpose
Finansforbundet’s purpose is to support its members in succeeding in their work life
Finansforbundet’s purpose is to support its members in succeeding in their work life
The pace of change has never been faster which means Finansforbundet must adapt in order to offer continuous and up-to-date value to its members through new digital offerings as well developing the organization and internal processes to deal with the demands of the future.
The pace of change has never been faster which means Finansforbundet must adapt in order to offer continuous and up-to-date value to its members through new digital offerings as well developing the organization and internal processes to deal with the demands of the future.
Partnership
Partnership
A long term partnership with Finansforbundet running for +3 years
A long term partnership with Finansforbundet running for +3 years
As a political organization Finansforbundet is not experienced nor well-equipped to launch digital products quickly and continuously. Therefor 1508 partnered up with Finansforbundet in the long the term to teach the organization to leverage insights, conduct experiments and test and launch products quickly as well as work human centred and structured with design thinking.
As a political organization Finansforbundet is not experienced nor well-equipped to launch digital products quickly and continuously. Therefor 1508 partnered up with Finansforbundet in the long the term to teach the organization to leverage insights, conduct experiments and test and launch products quickly as well as work human centred and structured with design thinking.
Discovery
Discovery
32 interviews with members and union representatives throughout the country
32 interviews with members and union representatives throughout the country
To create a well established knowledge foundation and to pinpoint barriers and opportunities for the members I was part of conducting a comprehensive research phase with 32 members and union representatives across the country. The research revealed strong insights which laid the foundation for our entire work going forward and where to narrow down our focus.
To create a well established knowledge foundation and to pinpoint barriers and opportunities for the members I was part of conducting a comprehensive research phase with 32 members and union representatives across the country. The research revealed strong insights which laid the foundation for our entire work going forward and where to narrow down our focus.
Harvesting Insights
Harvesting Insights
"Sum-up sheets" to capture the essence from the interviews and to easier harvest insights
"Sum-up sheets" to capture the essence from the interviews and to easier harvest insights
Harvesting Insights
Harvesting Insights
Looking for patterns and commonalities among all the interviews
Looking for patterns and commonalities among all the interviews
Discovery
Discovery
Union evolution amidst tech and global shifts
Union evolution amidst tech and global shifts
Insights always help me guide the process. A good insight creates a whole new way of thinking. It makes me understand why, rather than what
Insights always help me guide the process. A good insight creates a whole new way of thinking. It makes me understand why, rather than what
Tech growth stressing workers
Rapid development in tech, globalization and focus on profits are increasingly frustrating and stressing out members.
Young techie vs. traditional banker
Two archetypes prevail - the young techie openminded about the future and the traditional bank educated afraid of change.
Union as crisis insurance
Finansforbundet is merely seen as an insurance for when things get bad and not as a career development partner.
Agreement breeds apathy
The current union agreement is so strong that some members become apathetic and complacent.
Union lacks career focus
Finansforbundet is not top of mind for members when it comes to developing future competencies and advancing their career.
Tech growth stressing workers
Rapid development in tech, globalization and focus on profits are increasingly frustrating and stressing out members.
Young techie vs. traditional banker
Two archetypes prevail - the young techie openminded about the future and the traditional bank educated afraid of change.
Union as crisis insurance
Finansforbundet is merely seen as an insurance for when things get bad and not as a career development partner.
Agreement breeds apathy
The current union agreement is so strong that some members become apathetic and complacent.
Union lacks career focus
Finansforbundet is not top of mind for members when it comes to developing future competencies and advancing their career.
Outcome
Outcome
A true digital ecosystem
A true digital ecosystem
These insights led to a plethora of digital products and services that offered value to the members of Finansforbundet.
These insights led to a plethora of digital products and services that offered value to the members of Finansforbundet.
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Design Thinking
Design Thinking
An evolutionary process from interviews to solutions
An evolutionary process from interviews to solutions
The key is to mature how confident we are about certain ideas. Kill the bad ones early. Nurture and iterate on the good ones. Narrow down and experiment.
The key is to mature how confident we are about certain ideas. Kill the bad ones early. Nurture and iterate on the good ones. Narrow down and experiment.
Swipe below
Swipe below
Deep dive
Deep dive
Deep dive into one project:
"Viden Til Tiden"
Deep dive into one project:
"Viden Til Tiden"
Turning 2 reports about the financial labor market into a tangible digital concept.
Turning 2 reports about the financial labor market into a tangible digital concept.